To Your Dollar Store Success

Business, Opportunities.

Opening a dollar store - how shopping patterns can help you - are you considering opening a dollar store? In fact this secret was learned only after totally stocking a new store from top to bottom and then finding that shoppers were unhappy with the way merchandise was displayed in the store. If so here is a secret that I learned the hard way.

That customer dissatisfaction with the store led to a total restock of the store. - we found that customers have very defined shopping patterns. Almost instant increases in sales followed. Those patterns translate into buying patterns. The patterns that the majority of customers follow are: They enter the store. Those patterns translate into whether you will make money after opening a dollar store.

They immediately turn right and move to the wall. - they look at items as if they are being& lsquo. They walk the store aisle by aisle, one aisle at a time. Read& rsquo. They do some up and down movement as they look, but very little. Looking from right to left. If items are not easy to return to the right location they will be left where the customer stands& ndash.

Opening a dollar store requires that you stock the store in a manner that supports the patterns of your shoppers. - on the floor, the bottom of racks, and placed inside other items. As a result merchandise needs to be placed in a striped pattern, in rows from top to bottom. Low - margin items should be placed away from the highest traffic areas. Impulse and high - margin items should be placed in high - traffic areas. Everyday items should be placed to draw shoppers through other higher margin items.

Take the time to incorporate traffic and shopping patterns into the placement of your merchandise. - by understanding shopper patterns when opening a dollar store it is possible to significantly increase sales and profits. To Your Dollar Store Success!